TH
ENCreate a Cosmetic Brand in 7 Steps — Invest Without Regret
สร้างแบรนด์เครื่องสำอาง 7 ขั้นตอน
Of course, every investment involves risk. Whether the risk is high or low depends on each brand’s marketing strategy and its ability to generate sales that justify the investment. One business known for relatively high investment risk is the cosmetics industry, as new entrepreneurs continuously enter the market.
In this article, we will explore what new entrepreneurs should know before create a cosmetic brand in order to minimize risk as much as possible.
Complete Guide: Steps to Create a Cosmetic Brand
Below are the essential steps for anyone who wants to Create a Cosmetic Brand —from the beginning to the final stage. Let’s take a look.
Define the Overall Brand Plan
Before starting a brand, you must clearly identify what you want to sell:
What type of cosmetics will it be—skincare, makeup, or cosmeceuticals?
Who is your target audience?
What price range will you set?
Where will raw materials come from?
Defining these factors clearly helps ensure smooth communication with manufacturers and creates a strong, well-defined brand identity.Research and Select a Manufacturing Factory
Choosing a cosmetic manufacturing factory involves several important factors to ensure reliability. Key considerations include ISO or GMP certification, experience, unit cost, production process, and additional services offered.
Select Formulas and Test Products
This is a crucial step, as it determines product differentiation and attractiveness. The more a formula meets customer needs, the higher the purchase intent. However, product testing is essential to ensure safety, prevent allergic reactions, and confirm that production matches the actual formula.
Plan Marketing Strategy
A well-structured marketing plan helps increase brand awareness. This includes public relations, advertising design, online media, and distribution channels. Budget control is critical to ensure expenses do not exceed what is necessary.
Design Logo and Packaging
Design should align with the target audience defined earlier and reflect a unique brand identity. A distinctive design helps customers recognize and remember the brand more easily.
Register Products Legally
Before selling cosmetics, products must be legally registered with the FDA (Thai FDA). Selling unregistered cosmetics is illegal and may result in fines or imprisonment.
Continuously Develop the Brand After Launch
Even after products are launched, continuous brand development is essential. This may include improving formulas, upgrading products, or launching new items to keep the brand relevant and aligned with market trends.
If you are planning to Create a Cosmetic Brand, you can consult with #COSMINA ( Free!! ) We are a certified cosmetic manufacturer with more than 46 years of experience, ensuring that you will receive both trusted quality and impressive service when consulting with us.