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ENCOVID-19 skincare trends 2021 and Changing Trends in Skin Cleansing
ในยุคโควิด-19 กับเทรนด์การทำความสะอาดผิวที่เปลี่ยนไป
The COVID-19 outbreak and lockdown measures have had a significant impact on consumer behavior regarding beauty products. Previously, most people applied full makeup when going out, including lipstick and eye makeup. However, when people were required to stay at home due to quarantine measures to prevent the spread of COVID-19, the use of makeup products noticeably decreased.
Spending more time at home or working from home allowed people to pay greater attention to their skin. There was an increased desire for healthier and better-looking skin, making makeup less necessary. As a result, the use of makeup removers and sunscreen products declined. Meanwhile, facial skincare products such as creams, lotions, serums, and sheet masks experienced higher demand. This situation also led to increased interest in DIY beauty and skincare products.
As widely known, working from home helps reduce the risk of infection and the spread of COVID-19. It also provides a good opportunity for the skin to rest and recover, away from external environmental factors such as sunlight, heat, dust, and pollution. At the same time, people are able to spend more time caring for their skin at home, including facial cleansing routines and skincare treatments.
Home treatments or self-care skincare routines help create relaxation for both the body and the skin during this period. Even though shopping malls were closed and skincare clinics were unavailable, skin still required continuous care. Since it was not possible to visit clinics for treatments, this became an ideal time to “rest the skin,” nourish it, and restore a plump and radiant appearance.
Facial masking is a skincare practice that helps nourish, restore, and deeply cleanse the skin. It helps tighten pores, reduce the risk of clogged pores and acne, and the scent of different types of masks also helps promote freshness and relaxation. In just a few minutes, the skin appears brighter and more refreshed. After masking, the skin becomes smooth, soft, and hydrated, allowing skincare products to work more effectively and making makeup application easier. It also helps skincare products absorb better into the skin.